Its main objective is to improve organizational practices, eliminate silos, keep employees informed, and reduce errors. Effective business communication is essential to the success and growth of any organization. Understanding the receiver is the first and most important goal of business communication. The message is too vague to guarantee the receiver's understanding.
If one worker texts another: “Do you join for lunch twice a day? The sender and the recipient may have different ideas about who will pay for the recipient's meal. The receiver's response, the second objective of business communication, is crucial to know if the message is understood. The recipient's response can be positive, neutral, or negative. It can be transmitted through words, actions, or both.
The situation usually determines the appropriate response format. The favorable relationship generally benefits both the sender and the receiver. If the shipper manufactures goods or provides services, a favorable relationship can mean job satisfactionOpens in a new window, increases productivityOpens in a new window and more benefits are obtained. If the shipper is a customer, a favorable relationship could lead to a continuous source of supply, better pricing, and support should problems arise.
The fourth objective of business communication, organizational goodwill, is an intangible asset that generates benefits for the organization. The goodwill of customers or customers is essential for any company or organization. The way an employee handles a merchandise return situation can be used as an example of how to encourage organizational goodwill. If the store's policy dictates that employees must accept returned merchandise even if the customer doesn't have the receipt, the employee might say, “Do you prefer a refund or a replacement? Once the customer has chosen, the employee must complete the transaction quickly and courteously.
Doing so could lead to repeat business for the company and improve its reputation. This behavior allows the employee to generate good will for the store and achieve the fourth objective of business communication: organizational goodwill. Buddy Krizan, Patricia Merrier et al. Business communication involves the exchange of information within the members of an organization and from the organization to external parties.
The four main types include upstream communication, downstream communication, lateral communication, and external communication. Whether you're a manager who transmits internal objectives to your team or a virtual receptionist who serves customers, clear and productive business communication can make a company succeed or fail. Now that you know the different types of business communication, it's useful to recognize the common communication channels that companies use. Objectives of business communication The main purpose of business communication The objectives of business communication are to achieve the desired goal of the organization by directing its activities effectively and efficiently.
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