Understand the 4 main types of business communication: 1 Upstream communication, 2 Downstream communication, 3 Side communication, 4 External communication. Business communication involves the exchange of information within the members of an organization and from the organization to external parties. The four main types include upstream communication, downstream communication, lateral communication, and external communication. The types of upstream, downward, and lateral communication refer to internal business communication or information exchanged within an organization.
This is different from external business communication, which refers to the interactions that occur between the organization and an external party. As the name suggests, bottom-up communication deals with any interaction that rises in the hierarchy of your company. The most common example is when a direct report communicates with a supervisor or manager. Another case is when a manager contacts directors or high-level executives.
Downward communication refers to the exchange of information from the top of an organization to the lower levels of the organizational hierarchy. Although management is the opposite of upward communication, these two types usually work hand in hand. Examples of negative communication include when a manager transmits instructions to a direct report in an email or an executive communicates business objectives to a manager. This type of communication allows management to distribute information, delegate responsibilities and enforce regulations.
When employees communicate between departments or with colleagues of equal rank in the organization, this is considered lateral or horizontal communication. Examples of lateral communication include a co-worker calling another co-worker or a team of managers deliberating over a potential new employee. The purpose of lateral communication is to encourage collaboration and coordination in an organization. Without productive lateral communication, an organization may not achieve its business objectives.
External communication deals with the exchange of information from within the organization with parties outside the organization. For example, a team from your company can send a proposal for an outreach campaign to a customer, or your organization can issue a press release to promote a new product or service. This also includes any electronic communication that occurs through your organization's website, email, or social networks to consumers, customers, or other parties. Your organization's external communication should be a top priority, since it manages your company's reputation and external relations.
Having open and accessible internal communication helps to promote a positive culture within the company. Downward communication by leaders affects employee engagement and helps keep morale high, while open upward communication helps employees feel heard. In addition, collaborative lateral communication reduces competitiveness between departments and promotes cohesion within teams. It's also useful when it comes to solving problems and reducing conflicts.
It is said that innovation only occurs through communication, and companies can move towards innovation by encouraging team interactions. Lateral communication, in the form of brainstorming and meetings, encourages teammates to exchange ideas and to unleash their creativity. Open upward communication also helps employees to share ideas with managers and to take risks to innovate within the company, while downward communication conveys what leaders' innovation objectives are. Both lateral and upstream communication also promote knowledge exchange, and external communication is used to share innovative ideas with the public.
Another benefit of using good business communication is that it can improve your business operations. Effective downward communication is essential for communicating company objectives to employees and helps your organization to better achieve success. Business communication also contributes to employee performance and productivity. A report revealed that 60% of business professionals face a communication crisis every month.
Upward communication helps employees when they need guidance, and lateral communication promotes synergy and collaboration so that teams can solve problems and achieve more together. Finally, external communication helps to promote good working relationships with other organizations so that your company's workflow is not hindered by others. Specifically, accessible upstream communication allows employees to provide feedback on weak points in their workflow or in the employee experience. Based on any feedback, management can improve processes and increase employee retention.
External communication is important for creating an attractive and valuable customer experience. When companies are responsive, they win more customers and they win customers. Every type of business communication is vital to the success and growth of your company. Take the time to understand the nuances of bottom-up, downward, lateral and external communication so that your organization can better adapt to any situation.
Contact our sales team today at (650) 727-6484 or schedule a call. One form of communication used by organizations is known as horizontal communication. Horizontal communication can be defined as the transmission of information between employees at the same level in an organizational hierarchy, which means that each person has an equivalent status to each other. Another form of communication is vertical communication, in which information is transmitted from superiors to subordinates or vice versa.
This type of communication can be effective because it allows people to learn from those who have more experience in a subject. It also allows those lower in the hierarchy to communicate their comments or concerns to those higher up. Ring4 allows vertical communication with its messaging function, making it easier for users to communicate with other people within the system. This can help companies to communicate more effectively between teams that need to collaborate on projects or tasks.
There are two main types of vertical communication, including up and down. Upward communication is a form of vertical communication that occurs when information or feedback is transmitted from subordinates to superiors. This allows those higher up in the work hierarchy to know what their employees are thinking and feeling and to gain valuable knowledge about organizational problems. Ring4's messaging feature allows effortless upward communication with co-workers, supervisors, and executives.
Another type of business communication is internal communication, which allows employees who work for the same company or organization to communicate with each other. Internal communication can be defined as communication between employees who work for the same company. Ring4's customizable chat feature allows users to create their own chat thread and easily communicate with those who work for the same company. This will allow companies to communicate more effectively with their employees and quickly resolve any issues or questions throughout the day.
Internal communication is also great for project and task management. The Ring4 chat box allows for effective internal communication, which means spending less time on email and more time working together to achieve a common goal. External communication occurs when a company communicates with people outside its organization. External communication can be defined as communication between employees and external parties, such as customers and suppliers.
Companies also use external business communication to communicate with suppliers, customers, etc. This type of business communication consists of sharing information with these external parties or to make commercial proposals. Ring4's VoIP feature allows easy external communication. Ring4 also makes it easy to combine multiple lines of communication, such as chat and VoIP, to ensure that external communication is efficient and effective.
This provides customers with an easy way to ask questions or provide feedback without having to wait for extended periods. Upward internal communication should also be an opportunity for each person to make their voice heard. In fact, in today's business world, it's increasingly imperative to let employees express their opinion if you want to get the most out of your staff. Downward internal communication includes any type of process in which messages travel in the opposite direction in the company, that is, downwards.
But that doesn't make it any less important. Downward internal communication is delivered by a manager or other leader to a younger person in the hierarchical structure. Some companies seem to learn faster than others. A study conducted by Gallup found that the most successful companies make employee engagement a key principle of their business strategy, and highly engaged teams show 21% more profitability.
While in-person meetings have taken a back seat due to the impact of COVID-19, sometimes meeting someone in the same room can be the best way to move ideas forward. After each event, we send a survey to our customers, the following shows the ratings for the last 12 months. Some forms of business communication, such as a hybrid virtual event, will include more than one communication format. Now that you know the different types of business communication, it's useful to recognize the common communication channels that companies use.
Since many of us work remotely, effective business communication through the use of video conferencing and other web-based tools is becoming even more essential to the daily operation of a company. Examples of oral business communication include small and large business meetings, staff meetings, video conferences, face-to-face meetings, personal meetings, speeches, study conferences or courses, conferences, interviews, and phone calls. Whether you're a manager who transmits internal objectives to your team or a virtual receptionist who serves customers, clear and productive business communication can make or break the success of a company. What I want to do is analyze three forms or types of business communication and then talk about some highlights of what makes business communication successful.